In order for me to feel semi-ready to launch my creative business, I had to get as many ducks in a row as possible. These are all of the documents I put together to finally get off my butt and launch!
- Launch Timeline
I created a project timeline for launching by business. It really helped me reign in all the things that I needed to get done, and in which order, to get my business off the ground. I was great to just get everything out of my head, schedule everything out, and give myself deadlines. There’s nothing like a deadline to put me in the zone.
- Business plan
Yeah, I know. I went all out. This is a business and I want to make money honey. I honed in on my mission statement and set clear brand and business goals for myself.
- Process Sheet
As a service-based business, it’s important for me to show my potential clients how I do things. I want them to know that I have a streamlined way of doing things that will allow me to provide great results time after time.
- Price List
Creating a price list has really made me narrow down what my offerings and services are. Seeing all of the pieces and hard work that go into my services has really helped me to price them correctly. Also, I have decided not to include prices on my site so I need to have a .pdf ready to go when a client requests it.
- Promotion Plan
The scary part about starting a new business is nailing down how I am going to get clients. I need to have a plan set out on how I am going to promote my business and my content. I identified which social media platforms will be best for me to use and how I will use them. I also created a email strategy to give away my knowledge and gifts to potential clients.
- Editorial Calendar
Blogging is a big part of my promotion plan. Sitting down and brainstorming all of my blog post ideas was super fun; but scheduling them out has huge relief. I don’t have to waste energy on the figuring out what I am going to write every week and outlining my posting schedule will keep me consistent and on top of things.
- Style Guide
My favorite part of this was creating my style guide. Nailing down the mood, tone, and images that I want apart of my brand was kinda hard. I am the most difficult client I ever had. But now I am super focused and I don’t have to put in a lot of effort on the daily to have a clear, cohesive brand.
Stay tuned during the next seven weeks! I will be diving into each of these documents in detail.