Earlier this year, I wrapped up a branding project with the Comedy Spot (check it out here). My favorite part was taking Brian, the owner, through my branding and designing process. It was tons of fun and I feel like I really helped him find clarity on where he wanted to take his business. During the project I learned a lot about being a creative and making decisions.
Don’t be afraid to explore.
To make sure Brian and I were on the same page, I created a moodboard. The moodboard summarized all the things that we had discussed about the look and feel of the logo he was looking for. The moodboard was perfect. I hit the nail on the head. He loved it and I knew exactly the direction I was going. As I was sketching, my sketches started to go in a direction that wasn’t really in line the moodboard.
But do consider all options.
I liked the new direction I was going. It was clear and simple. But, I wouldn’t be honoring my process if I didn’t keep sketching according to the themes of the moodboard I put together. I kept sketching and exploring and came up with some great options. However, I was still stuck on one sketch hat came out of veering off course. It was clear and simple. I loved it. I thought it embodied the brand perfectly.
At the end of it all, trust your gut.
I reviewed my sketches and narrowed down the ones I wanted to show Brian. I was on the fence with that one sketch that I loved, but it really didn’t fit into the look of the other options. I decided to put that one in anyway. Who cares? If he didn’t like it, oh well. I could handle it. Well guess which one Brian like best? Yep! That one sketch that I loved. Now it is the new identity for the Comedy Spot!