This post is Part 2 in a 7-part series called “Building Your Brand for Creatives.” Check out Part 1 here.
This part of building your brand is all about standing out from your competition. And the best way to stand out from the rest is to be unapologetically you. There is not another you anywhere and there are people out there who are going to love the spice you add to your work. Identifying your quirk is all about revealing what is special about you and how you do things.
So how do you identify what your quirk is?
Here are 2 questions that can help you zero in on your what makes you special.
1. What do most/all creatives with your basic title (like photographer, life coach, designer) do for their clients?
This is where you list all the bare-bones things that every creative with your label or title does. If you are a designer, you probably kick off the engagement with an interview, provide a creative brief, do round one round of designs, get feedback, do revisions, and give final files.
This is the basic things that designers do for their clients. What are the bare-bones things that creatives with your title do for their clients.
2. What is special about your beliefs, approach or style that provides extra value to your dream customers?
Now we can get into what really makes you special. Do you have a core belief that motivates you to do things a certain way? Are you a boudoir photographer that believes everyone has a super sexy alter ego so you start each session with a dance party to Beyonce songs? What do you differently from everyone else?
After you answer these questions (especially #2 because it get’s down to the nitty gritty) you will have a clear idea about what sets you apart form the rest of the creatives in your field.
What the heck do you do with this new found info?
Once you know what your quirk is, you need to embrace it. Own what makes you special. Embrace your quirks and incorporate them to every part of your biz. Your customers will see you as a real person who they can’t wait to connect with.
To help broadcast your quirk to your customers. Write it up (you have a good head start) and put it on your about page. Pepper it into your social media bios. Write a manifest and put on your blog. Find some way to broadcast it to your dream customers.
This is Part 2 of the Build Your Brand Series. Stay tuned for Part 3: Get to Know Your Dream Customer.